The current SIPP Index Ratings for  February 21, 2008, reveal, that despite downward ticks, the two Democratic Presidential candidates, Obama and Clinton have increased their Internet market share lead to 2.74 times greater than the GOP Presidential Candidates, McCain and Huckabee, up from last week’s 2.63 to 1 ratio.  While the Democratic candidates Internet market share declined for Obama a marginal 2.49%,  when coupled with 1.87% increase for Clinton; their overall market share increased .11% because McCain slipped below the 10% benchmark, to a 9.35% market share, down .87%.  Huckabee now leads McCain with a 9.52% market share, despite his share declining .16%, for an overall GOP decline of .52%  with a 9.44% Internet market share compared to the Democrats’ 25.82% market share.   

The GOP Opposite Party margin has now declined for three straight reporting periods.  Obama still commands the strongest opposite party margin, 3.28 to 1, while McCain, the presumptive GOP nominee, shows only .36 to 1 margin.   (These comparisons do not include Ron Paul, who has “suspended” his campaign). 

The GOP’s dismal performance in ongoing SIPP Ratings demonstrates the Party’s failure to grasp command of the Internet, which is taking an ever increasing market share from television, the principal medium for political campaigning. 

The Spartan Internet Political Performance (SIPP) Index is the first quantitative metric to measure the Internet-wide performance of each Presidential candidate for the 2008 election. The Index is comprised of over 650 quantitative factors measuring the level of support and how well each candidate is connecting with individuals across the Internet. The score for each candidate represents their overall Internet market share.  Click on the Spartan Political Performance Index at Links for further information.